Niche: Something that most anyone that manages any sort of business will be familiar with is the concept of niche. Niche is the mixing of two or more market spaces to create a small but well-defined market. For instance, my twitter timeline consists of wrestling commentary, thoughts regarding metal and heavy (real) music, dad jokes, and sometimes stuff about being a professional writer and editor, so my target market is sports dads who appreciate good music and the occasional bit of literature. It may seem small but that's because it is. While I may not have immediate widespread success, I do tremendously well with five people in Brunei.
That's all one needs, to be honest. The form of marketing proven most effective is word-of-mouth. There are some sports dads who want to find creators involved in the same collection of hobbies they are. My dad readers tell their dad friends that I do cool stuff once a month or to check out a journal I'm in and they are introduced through only one denominator of my niche. After a brief time of following, a state of gradual influence occurs where a reader or following starts exploring the other aspects of my niche until they are invested in all elements to some extent.
Create a niche focused on markets you fully passionate about and let your hot little daddies spread your message for you.
Keish: Delicious. -Cheers
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